Recently, Prof. Wang Jinlin, Director of the National Network New Media Engineering and Technology Center made a report titled "New Media, New Network and New Space" in one seminar, briefly introducing his understanding of network new media and its development trend. 

• New Media belongs to modern service industry.　

Australian Scholars define network new media as the digital media and its objects with the characteristics of free interaction and digital distribution. New media derives from the old generation media, such as newspaper, television and broadcast. The network owns the advantage of interaction and the new media just emphasizes the interaction between users and the website. New Media differentiates itself from the traditional way in contents and beneficial approach. It advocates the contents made by the user and obtained benefit through exchanging content service. New Media will be developed into a kind of information service in a near future, which belongs to the modern service industry.　　

• New Media faces challenges.

Prof. Wang Jinlin concluded the challenges New Media facing and the main solutions methods as the following 3 points: First is the problem of net address space. It needs actual IPs to take effective monitor of the new media contents. Second is of bandwidth. The new media, multimedia and the fluid media are in great demand of enough width of the net. As far as concerned, new media's development is limited. The third is matching of the policy and the technology. The original design of the new media doesn't consider the control issue. So the healthy development of the new media must have these points into consideration.

To solve these potential problems, the National New Media Engineering Center made a detailed working plan. First of all is to carry out the perfection work of the network devices and make breakthrough in the limitation of transmission and net. Second is to construct the 3TNet, high-performance bandwidth information net, which has already accomplished in "the ninth five-year plan". In "the eleventh five-year plan", it is aimed to build a new generation high-reliability net.